➲ Digital Lead Generation and Sales Campaign for a Video Course

I helped my client successfully launch and sell a digital video course for startup owners by designing a full-funnel lead generation and sales campaign.

Step 1: The Research

I talked with my client about the new business initiative and identified startup business owners as the ideal target audience.

Step 2: Strategy Development

I built a two-part funnel: a high-value lead magnet to attract leads and a 30-day email campaign to convert them into customers.

Step 3: Lead Magnet Creation

I created a startup checklist packed with strategic questions on product, marketing, sales, and cashflow—a valuable tool that also positioned my client as a trusted authority.

Step 4: Opt-in funnel creation

I built a clean, conversion-optimized opt-in page and thank you page, guiding leads smoothly from interest to engagement and lead magnet delivery.

Step 5: A 30-Day Email Marketing Campaign

I wrote a 30-day email sequence designed to nurture the leads and building trust by answearing 30 beginer questions start-up owners may have about the business areas that were discussed in the checklist.