➲ Physical Event Lead Generation and Ticket Sales Campaign


I launched a waitlist campaign for a physical business event by using scarcity, curiosity, and hype-building messaging. The result: fewer tickets sold at a higher price point, with strong customer satisfaction and event excitement.

Step 1: The Research

I understood the value of the physical event and the type of audience my client wanted: business professionals eager to network and experience something new.

Step 2: Strategy Development

To build hype, I positioned the event as exclusive with limited spots, collecting leads via a waitlist and warming them up through email campaigns before ticket sales opened.

Step 3: Lead Magnet Creation

The waitlist itself was the magnet in this case. I framed the event as a scarce opportunity to play “The Bizz Game” in order to spark interest and curiosity.

Step 4: Waitlist funnel creation

I built a high-converting waitlist page emphasizing the benefits of early access and the scarcity of the limited seats, plus a thank you page that reinforced urgency.

Step 5: An email hype-building campaign

I wrote 2 weekly emails for 4 weeks that built curiosity, teased event highlights, and warmed up the list to be ready to buy the moment tickets dropped.

Step 6: Warm audience promotion

I created short, compelling message scripts for WhatsApp and Messenger, helping my client personally re-engage past contacts and create a sense of VIP access.

Step 7: Tracking and improvements

By focusing on a higher-ticket pricing model and delighting attendees with a premium experience, we created stronger perceived value and higher profit per sale.